Lighting for cosmetics stores
Lighting in a drogerie store combines two important elements – high-quality lighting of the shelves with the product and the creation of a minimum amount of shadows and glare, which will help the buyer to appreciate the true color of the product.
Light for a cosmetics and perfumery store should be soft enough, diffused, and have good color rendering so that the customer can clearly distinguish the shades of cosmetics and other products.
Unless required by the concept of the store, we do not recommend using warm light to illuminate drogerie stores. When choosing such lighting, the perception of the color of the tested product may be distorted, therefore, upon further use, the buyer will be disappointed in the purchase.
In small mono-brand cosmetics stores, non-standard design lighting solutions can be used that echo the brand’s concept, which will allow the buyer to get maximum aesthetic pleasure in contact with your brand.
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Lighting for cosmetics stores
Representatives of the world and famous brands know that the showcase is the face of the store. In every large company, LED lighting is handled by professionals in their field – windows dressers. Their direct responsibility is the development of the general concept and the design of the aesthetic appearance of the shop windows.
Choosing the right lighting for a display case attracts the attention of a large number of potential buyers. Also, people have a special interest in unusual subject expositions. Shop window lighting is a prerequisite for proper design. ABA TEK managers understand the nuances and basic rules of shop window lighting.
General rules of shop window lighting
Light is considered the main element that helps to create product advertising located on the window. Ceiling lighting in the store makes every product more attractive: diamonds are more shiny, products are more fresh. These characteristics can be achieved only if you follow the main rules for setting light, which affect perception.
Rules for display lighting.
- Initially, you need to choose the type of lighting: flooding (lighting a shop of 50 squares) or accentuating (highlighting one object). For jewelry and stationery, floodlighting is the best choice. The accent light is suitable for highlighting cars, mannequins, and furniture.
- Installation of lamps is carried out from the side or from above. It is strictly forbidden to direct the beams into the eyes of customers.
- For products that are placed on the floor, it is better to use a bottom light. Here it is worth choosing a dim and diffused light.
- Shopping center lighting and display lighting shouldn’t be very different. It is imperative to follow a harmonious concept.
Following these simple rules, your shop window will shine with new colors, which entails an increase in the target audience.
What lamps are used for shop windows and their main advantages?
When designing lighting in a store of 100 sq.m. the main question is, what are the best fixtures to install? For a display case, LED devices will be the best choice. Their advantages are the following characteristics:
- environmental friendliness – no negative impact;
- no overheating;
- unique design solutions;
- long service life.
If you want to properly arrange display lighting, which will help you sell your product profitably,please contact ABA TEK.
What to look for when choosing the lighting for a cosmetics and perfumery store?
Light for a cosmetics and perfumery store should be soft enough, diffused, and have good color rendition so that the buyer can clearly distinguish the shades of cosmetics and other products. Lighting in a drogerie store combines two important elements - high-quality lighting of the shelves with the product and the creation of a minimum amount of shadows and glare, which will help the buyer to appreciate the true color of the product.
What lighting fixtures to choose for the lighting of cosmetics and perfumery stores?
Linear, track, pendant, and built-in lamps are perfect for lighting cosmetics and perfumery stores. Depending on the size of the store and the products presented, it is possible to combine different types of lamps or use one type. For shops of niche goods or for shops where they pay special attention to the interior of the premises, there are options for using various design lighting solutions that can become part of a single store design.
How can you influence cosmetics sales with the correct lighting?
In this matter, it is worth paying special attention to the quality of the lighting project, since the correct placement of lamps on the project, at the right angle and with the necessary parameters, will help eliminate the glare effect on the product and packaging. It is also worth choosing a light with a high level of color rendering, which will allow you to appreciate the true colors of decorative cosmetics. All this will help the buyer to remain satisfied with the purchase and affect his loyalty to your brand. A satisfied customer will always come back to you again and recommend your store to friends and acquaintances.
What lighting parameters should you choose for lighting cosmetics and perfumery stores?
High color rendering Ra of at least 90, especially for areas where decorative cosmetics are sold. The illumination level for a cosmetics and perfumery store can be in the range of 1000-1200 lux. If the concept of the store does not require it, we do not recommend using warm light for lighting drogerie stores. It is better to give preference to the lighting with a temperature of 4000-4500K.