Froo
Froo shows how a proven retail format can be taken abroad. The Polish retailer Żabka Group launched this international chain of 50–70 sq m convenience stores specifically for the Romanian market, carrying the essence of Żabka into a new country.Small in size but distinctive in character, Froo offers quick, convenient shopping and the Froo Bistro concept: hot coffee and snacks to start the day, with shelves that bring together own-label products and local favourites.
Romania
Information about the project
Expanding into a new market is about more than opening stores abroad. Customers in Bucharest should experience the same comfort and modern atmosphere as those in Warsaw, and that experience starts with light.
PROFILIGHT Group conceived and delivered the lighting project for the Froo chain. The project features AVA TECH luminaires.
Tasks
- Lighting for Froo stores in Romania that meets Żabka standards.
- A consistent look in line with Żabka stores in Poland.
Completed work
- Lighting project conceived and delivered by PROFILIGHT Group.
- AVA TECH luminaires used across the stores: Komo 2.0, Chill, Linda and Baseline.
Result
- Modern, comfortable stores with a cohesive look, in line with Żabka standards in Poland.
- Clearer product presentation and easy navigation for customers on the sales floor.
- A recognisable brand presence in Romania from day one.
Do you want to get a consultation on the project?
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